Hello, fashion divas! This month, we are so honored to be featured in an article of the April 2018 edition of Beauty Launchpad. Glamifornia was named the “Salon of the Month,” explaining many features and photos of the Glamifornia Style Lounge. Below the photos of the magazine article, you can find Beauty Launchpad’s kind words in text form.
Glamifornia Style Lounge combines style and glam with the beachy vibes of Malibu, CA. —JC
At the age of 18, Terah Tidy discovered the world of hair when the co-owner of Sebastian International, Geri Cusenza, took her under her wing as a mentor. After 25 years of working as the brand’s product formulator and educator, in addition to traveling the world—from villages in Europe to cities like London, Paris and Tokyo—Tidy decided it was time to take all of her global inspiration and create a space of her own. In 2014, she found the perfect spot for her salon, Glamifornia Style Lounge, in Malibu, CA—a city known for its beautiful beaches and as a haven for Hollywood’s elite. “It took me a little while to find the perfect space,” she says. “But as soon as I walked into the old courthouse, I knew.” The city was renovating the former courthouse and transforming the space into shops, restaurants and office spaces. “It was perfect,” she shares. “I took a small area— just 500 square feet—which I’ve since been able to expand with the additional 200 square feet of the old holding cell. It’s so much fun to create art and magic in what used to be a jail!”
Thanks to the salon’s location, it’s no wonder Tidy tapped the city’s sunny skies and glistening sand as inspiration for the beachfront space. “We embrace our heritage of sun and fun, but we do it with style,” she explains. Hence the studio’s slogan: “Come for the style. Stay for the lounge.”
When decorating, Tidy was determined to not just be another salon in the city. “From the moment I conceived Glamifornia Style Lounge, I knew it had to be different,” she points out. “We don’t even refer to it as a salon, but as a beauty studio where artists create and patrons partake.” While Glamifornia offers traditional salon services, the twist is in the extra offerings including art, yoga, and an emphasis on wellness. “Our clients can engage and purchase interesting items like fashion, essential oils and art,” she enthuses. The space echoes the essence of Malibu by incorporating wood, glass and tile into the salon’s look for a beach feel. The result? The perfect recipe for a vibe that Tidy deems “Glamifornia chic.”
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With the high number of Hollywood hair salons and Los Angeles beauty companies, it is exciting for Glamifornia Style Lounge to be featured in this magazine! We are uniquely positioned in Malibu, synthesizing the beachside, oceanfront Malibu hair and style with the trendy, urban Los Angeles beauty. Our Malibu style lounge will always be influenced by our experience with trending celebrity Hollywood glamour. Thank you Beauty Launchpad!