Unmasked and liberated, Summer has never felt more free! Basking in the sun presents the perfect time to ramp up your look. This season offers a host of new makeup and nail polish options that will help you seamlessly segue from the beach to brunch exuding ultimate summer glam.
“As we emerge back into the world after a rather bare-faced year, it’s a worthy time to track down an old friend: foundation.” Vanity Fair’s Deanna Pai recently wrote.
Ready to meet your match? You can book an appointment with Rhianna’s Fenty line – beauty advisors offer a virtual shade matching consultation – go to fentybeauty.com to book an appointment.
Consider trying the Pro Filt’r soft matte long-wear foundation – inclusive & exclusive Fenty Beauty offers 50 luxurious shades.
If you want something a wee bit lighter for the Summer heat waves, try the Eaze Drop Blurring Skin Tint, available in 25 shades. Check out the demonstration video showing how to use the foundation and its unique features.
Luscious Lips
As soon as the mask mandates were lifted, L’ORÉAL Paris U.S. Makeup Artist & Creative Director Sir John chatted with Elle and predicted, “It’s going to be a serious summer of statement lips.”
Just in time to help consumers decide what lipsticks to buy, on June 24, L’ORÉAL and Facebook announced a
technology platform integration with Modiface, L’ORÉAL’s augmented reality and artificial intelligence company, to bring AR-powered makeup try-on’s to shopping on Instagram. Facebook’s AR platform Spark AR and Modiface provide a technology that brings the quality and accuracy of AR makeup experiences developed by Modiface to Instagram Shops. Consumers can navigate the brand’s IG page, find a product, and virtually try it before purchasing.
NYX Professional Makeup, Urban Decay, Maybelline New York, and Lancóme are the first L’ORÉAL brands to arrive on Instagram shops with AR try-on for their lipstick products.
Luscious lips are all the rage this Summer! Go bold with a vivid hue of Les Nus Colour Riche Lipstick – because – after being masked so long – We’re #Worthit – #LetsMakeupAgain – find your perfect nude here.
Or check out Tower 28, a So-Cal-based new company accredited by Credo’s standards for clean beauty as it features non-toxic, non-irritating, vegan & cruelty-free products.
Swipe and smile with one (or more) of Tower 28’s 6 new juicy translucent shades inspired by favorite colors. Get your spark on with MAGIC – clear gloss with gold shimmer or SPICY – hot hot hot red. Just a little more than 2 years old, Tower 28 is featured in Sephora brick and mortar establishments throughout the U.S. and Canada and was founded by Amy Liu, who had a fantastic concept – ask friends and family for seed
money and offer clean products that never cost more than $28.
Consider trying one of the MILKY lip jellies in 4 milky shades inspired by our favorite alt milks – COCONUT (semi-sheer, milky mauve pink); CASHEW (semi-sheer, milky, rosy-brown); OAT (semi-sheer, milky peach pink) or ALMOND (semi-sheer, milky chocolate). @Tower28Beauty.
Curious about the name of the company? Tower 28 is named for Liu’s favorite place to meet friends – lifeguard towers are numbered from 1 to 30 from Malibu to Santa Monica. @Tower28Beauty.
A final – and clean – option for your lips is Beauty Counter’s Lip Conditioner in Peppermint ~ a luscious infusion of softening avocado oil, shea butter, meadowfoam seed oil, and jojoba oil infused with peppermint & rosemary – it’s fresh, fantastic, and aromatic.
Nailing your Nails
Before delving into nail shades this season, first, decide on what shape of nails you want. Here’s a super handy chart setting forth options & pros and cons of each shape.
Colors! Colors! Colors!
There are SO many shades to choose from. Consider trying ILNP’s Poolside Collection ~ it offers you gorgeous, creamy polishes in all the hot colors ~ striking neon colors provide all of Summer’s vibrant vibes. Or, shine it up a bit with the line’s radiant Summer Nights Collection, featuring
everything from iridescent pinks to prismatic purples, including Pink Flamingo, Skate Date, Downtown, Pool Party, Drive-in & Opal Sunset.
When exploring “clean, non-toxic” nail polishes, it is hard to ensure you understand all the terms concerning harmful chemicals. For a basic list of terms, click here.
Several nail brands are cruelty-free, vegan, and more friendly to the environment – and to your body – than traditional nail polishes. Try Kapa Nui’s Nail collection, featuring non-toxic colors, a nail repair & strengthening product that receives rave reviews, and an odorless gel polish remover that washes off with water.
For a list of other top non-toxic nail polishes, click here.
What shade to choose? Go for a color outside your usual comfort zone – Summer is all about fun & adventure!